Android Market Statistics

March 21st, 2011 | Comment?

Recently, Google introduced statistics for Android Market publishers. This gave me some fascinating insights into who is out there using Cryptnos for Android. I don’t have this kind of data for the Windows client (I’d have to find a way to code that in myself) or for Cryptnos Online (which would require some detailed deep analysis of our server logs that I haven’t bothered with). Still, it makes for some interesting things to think about when I ponder where I’d like to take Cryptnos in the future, at least on Android.

One interesting data point surrounds Android OS version information. When I started work on Cryptnos for Android, I made a conscious decision to aim for the widest possible install base, targeting the earliest widely-distributed version (Android 1.1, pre-Cupcake) and taking advantage of Android’s promise of being always forward compatible. In theory, that means anybody running Android should be able to use Cryptnos, which is what I truly have been hoping for. That said, as of this writing only 13.2% of Cryptnos users are using Android 1.6 (Donut) or earlier, compared to 12.1% of the entire Android Market. The other 86.8% are running Android 2.0 (Eclair) or higher. I don’t consider 13% insignificant by any means and I have no plans of dropping support for Android 1.x clients any time soon, but it does make me wonder about being compatible that far back with future projects. Interestingly, Android 3.0 (Honeycomb), the highly touted tablet-focused version of Android, isn’t showing up in either the Cryptnos or Market listings just yet. Maybe I jumped the gun a bit with the Honeycomb-specific UI enhancements….

The raw percentages for anyone interested (I’ll leave the raw count out for now):

  1. Android 2.2: 55.8%
  2. Android 2.1: 26.8%
  3. Android 1.5: 7.9%
  4. Android 1.6: 5.0%
  5. Android 2.3.3: 2.9%
  6. Android 2.3: 0.5%
  7. Android 1.1: 0.3%
  8. Android 2.0.1: 0.2%

Google also provides a “device” statistic, listing the distribution of downloads over individual Android devices (if they can be identified). I’ve largely been ignoring this statistic because it only shows the top ten items and the percentages for those indicate that the distribution across many different brands is fairly broad. That said, some familiar and expected names show up near the top: the HTC Desire, the Samsung Galaxy S, the original Motorola Droid and the Droid X, and the HTC Evo 4G round out the top five. The first Android tablet, the Samsung Galaxy Tab, also broke into the top ten, which makes me think adding “large” screen enhancements might be worthwhile in addition to the “extra large” enhancements previously mentioned for Honeycomb.

The country and language statistics are not surprising. Nearly half (48.8%) of all our downloads come from the United States while¬†56.7% come from predominantly English speaking countries. Unfortunately, this stems directly from the fact that English is currently the only supported language for Cryptnos. 63.6% of all Cryptnos users have English as their primary language on their device. Of course, this also means over a third of you are crossing the language barrier to use Cryptnos, despite the fact that English isn’t your primary language. I’d like to point out that we do have a Pootle translation instance for anyone wishing to help translate Cryptnos, although I need to update the English entries as they’re several versions out of date.

What’s interesting, though, is comparing the country and language data between our downloads and those of the entire Market. Our U.S. share is nearly ten percentage points lower than the Market (48.8% vs. 57.5%), meaning we seem to appeal to a more international crowd. We tend to be skew more popular with Europeans than with Asians, with Germany, Sweden, France, and Russia pushing out South Korea, Japan, Taiwan, and China, which are far more prominent across the entire Market. I’m not sure if this is a function of language or if it highlights some of the privacy and security mindset that seems prevalent in Europe. I don’t like jumping to any conclusions without further analysis, but it does seem to show that we garner more downloads from Western nations rather than Asian ones.

Of course, there is a big disclaimer toward the bottom of the page that indicates all these numbers come from the data Google has available, which could be inaccurate for various reasons (they can’t get a certain attribute, or perhaps custom Android builds don’t meet with unofficial Google guidelines for Market APIs, etc.). Still, some data is better than none and it gives me some interesting things to think about, which I thought I’d share.

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